Mascara is one of the most popular types of makeup, and even if “going bare”, most girls and women will take a moment to enhance their lashes before facing the world. Mascara helps achieve a youthful appearance with larger eyes. Used to lengthen, thicken, darken and define, well-applied mascara opens the eyes, and long, dark eyelashes are almost universally considered to be attractive.Women have been enhancing their lashes since prehistory, and there are records from six thousand years ago of women and men using kohl to darken their eyes, lashes and brows. This was not only for beauty; it was used to mask the eyes and was believed to ward off evil spirits.
Is More Expensive Better?
Here we come to the great mascara debate. Is high end, more expensive mascara better than its budget counterparts? What are the pros and cons of each? And which brands are truly lash-worthy?
You pay extra for designer brands because:
- You are paying for the label – which is simply a status symbol
- You are paying for designer packaging – which looks fantastic but doesn’t necessarily reflect the product itself
- Designer mascaras may offer better applicators
- Designer brands may offer better pigmentation and staying power
Ingredients are rarely a factor in designer makeup pricing. Formulations are similar between brands and across price points. A designer brand offers both premium pigmentation and brush type, and this is where the difference lies.
Designer brands of mascara tend to offer larger, softer applicators. This gives better results when volumising. Budget brands available in the pharmacy or similar usually have thinner brushes; these are great for lengthening. It all depends on your result priority and why you are using the mascara. Keep in mind too, that using an eyelash curler with a good budget brand mascara can achieve results equal to using a designer brand mascara.
What you Need to Know About Mascara
Mascara has a short lifespan – just a few months. It them needs to be discarded as it can harbour bacteria which can have horrific results on eyes. You can, however, keep and clean the wand to use in future as an eyebrow spoolie.
Mascara should be removed every night, and lashes should be included in your moisturising regimen. Also, avoid using waterproof mascara every day. It can make lashes weaker over time.